Nichiha U.S.A.
About the project
To continually showcase the possibilities of the company’s range of siding products, we leveraged Nichiha’s vast library of project photos via social media combining real-world examples with industry resources. At the same time, links to outside articles and tools ensured a steady stream of helpful content while positioning the manufacturer as a partner and leader.
For a new product launch preceding the American Institute of Architects’ conference, we developed a direct marketing campaign. Playing to architects’ visual and exploratory inclinations, the postcard challenged attendees to draw or write their design inspirations and post them at Nichiha’s booth. A coveted Herman Miller Aeron ergonomic desk chair prize added value while ensuring lead capture. The campaign continued on social media, where we shared the top submissions and conducted voting. The result was an eye-catching campaign that attracted attention while reminding customers of the compelling look and possibilities of the product itself. And, the promotion won a local marketing award.
