About the project

The Answer is…

Take a 300-year-old Swiss company, add a new and innovative glass ceramic product to their line, and what you end up with is a story that’s hard to ignore. We were tasked with launching Keralite Select glass with a powerful combination of advertising, public relations, and social media to build credibility and generate trial and usage.

To catch readers’ attention and communicate the key benefits of Keralite Select glass we created a campaign with simple graphics that played up an intriguing question. Throughout the series of ads, the payoff was simple: “The Answer’s in the Glass.”

Different From Other
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What’s So Innovative