A Strong Past. A Stronger Future.

In anticipation of the launch of a corporate name change and new brand identity for the well-known and established Hanson Building Products, we developed a series of communications initiatives internally to allay employee fears, clearly communicate the new name, and them excited and renew their passion for the company.

An external brand campaign was launched to reinforce their mission and bolster their values while providing a fresh, forward-thinking look and feel to their new name and branding. While their name changed to Forterra Building Products, their dedication to providing premier products and services did not —they give form (For-) to the earth (-terra).