Ultra-tec
About the project
A Nod to Architectural Beauty and Style Trends
Visual Assets: Look Book (2022 and 2023)
Showcasing products in projects is an ideal way to show what’s possible visually. Using case studies, we helped our client Ultra-tec create its first Look Book in 2022. It was so popular we developed another for 2023. Showcasing their customers’projects using Ultra-tec products promotes various uses and supports awareness of using the product as a design element in architecture. We include a combination of projects and products and pull quotes to engage with the architecture audience.
Note: Designed by Katrina Bowman. All copywriting, including original case studies, by Collons Communications.
A Case for Beauty and Strength
Leveraging a completed project, especially if it has a compelling story and beautiful imagery, is an easy way to showcase what truly sets your product or service apart. Our client, Ultra-tec, manufactures stainless steel cabling, fittings, and hardware for commercial applications, where strength is essential, and so is beauty. We penned four compelling case studies featuring Ultra-tec’s products where, you’ll find, material choice matters. All four are also featured in commARCH.
- Upgrading the Tapatio Springs Hill Country Resort and Golf Course (owned by George Strait) 47,000-square-foot clubhouse bringing a modern twist on western décor. In commARCH.
- 110 vertically suspended cables on a Houston law office stairway offering sweeping views of the city from virtually all four sides of the office building. In commARCH.
- A 700-foot-long elevated boardwalk with various levels, some as high as 20-feet above ground for human species to view bird species at the Houston Audubon Society. In commARCH.
- Opening the sightline throughout the interior of a 74,000 square foot, three-story atrium building in Peachtree City, Georgia. In commARCH.
Being There
A brand campaign for our client, Ultra-tec titled “Being There,” the campaign appeals intimately to the target audience — architects — showing them the intrinsic benefit of working with people who truly understand them, and the people they’re designing and building for.
