About the project

Degrees of Perfection

Perlick has a long history of providing innovative, custom refrigeration equipment for commercial, residential, and brewery applications.  With the introduction of three new products targeting kitchen designers and remodelers, Perlick asked us to take a branded approach to communicate their reputation for durability, high quality, and timeless beauty. Our approach was to create an ad that highlighted these benefits in an elegant, understated yet powerful way.